Challenge

As a new company, Asymmetric Innovation had a lot of work to do in creating traction for their brand, demonstrating their work, and building trust with customers, so they started with the most logical first step: a brand new website. The real challenge was not dissimilar from all good design briefs: to create something that balanced intrigue and simplicity.

Design

Beginning with a blank canvas left plenty of room for innovation on this project. From the creative use of the infinity symbol in the company logo to the modern colour palette and visually engaging elements like icons and responsive menus, this project was truly one of a kind.