The World Vision 40-Hour Famine is a well-known charity event which started in Australia in 1975, and has over 50,000 registrants. World Vision required a complete overhaul of their custom-built fundraising platform for the 40-Hour Famine event. We developed an integrated, brand-focused design and used a visual story for each of the key pages. The new design allowed us to maximise user engagement and increase user participation via a more interactive platform.